The heart of Korea's beauty and medical industry — a neighborhood where premium clinics and trendy shopping coexist.
Beauty & Medical
World-class plastic surgery and dermatology clinics cluster here. OMNI Pass members can also enjoy exclusive discounts.
Trend Central
Take a walk along the shopping and dining belt that runs from Garosu-gil to Apgujeong.
Editor's Picks
Garosu-gil
ShoppingA street of fashion boutiques and concept stores
Starfield Library
LandmarkCOEX's massive indoor library
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Seongsu
Sanctuary of Aesthetic Cafés & Pop-ups
Somaek
How Koreans really drink it: mastering somaek the right way
Eol-Baksa
A refreshing carbonated Bacchus, mixed right at the convenience store
Blue Lemon Milkis
The sky-blue convenience store drink MZ generation loves
Deowisanyang Banana Milk — The Ultimate Summer Convenience Store Dessert
Where ice cream meets milk: instant convenience store shaved ice
A-Shot-Chu — Iced Tea with a Shot Added
The convenience store iced tea plot twist: one coffee shot