A must-visit for international tourists!! A neighborhood where old factories and red-brick buildings have transformed into cafés and galleries. This is where Seoul's hottest pop-ups and trendiest cafés come together.
Pop-ups on Every Corner
From major brands to emerging designers, new pop-up stores open every weekend. Walk just one alley and you'll find exhibitions, experiences, and goods galore.
Café Tour
With roasteries and bakeries clustered together, it's easy to spend a whole day over a single cup of coffee. Don't miss the rooftop cafés with Han River views.
Restaurant Spotlight
A ridiculously delicious spot
Editor's Picks
Seongsu Yeonbang
CaféA cultural complex combining a café, bookstore, and concept store
Seoul Forest
StrollA beloved urban stroll spot
D Museum
ExhibitionSensory, curated exhibitions
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Eol-Baksa
A refreshing carbonated Bacchus, mixed right at the convenience store
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The sky-blue convenience store drink MZ generation loves
Deowisanyang Banana Milk — The Ultimate Summer Convenience Store Dessert
Where ice cream meets milk: instant convenience store shaved ice
A-Shot-Chu — Iced Tea with a Shot Added
The convenience store iced tea plot twist: one coffee shot
Strawberry Milk Watermelon Ade — Double the Summer Fruit Combo
A pink summer drink where strawberry meets watermelon